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Do you feel like you’re spinning your wheels pushing out a tonne of content, spending money on FB ads, and still not seeing results? Worried about wasting time, and feel like you have a long list of tactics to increase traffic and leads, but not sure how to choose the best one to start with? These are all the signs of a lack of strategy.

I can show you a better way.


Content strategist, writer, speaker, podcaster

Hi, I’m Anfernee aka. Anf!

I help passionate, driven entrepreneurs to communicate their worth with clarity and conviction.


Because I believe in a world where quality education is available for all.

I also believe that each and every one of us has powerful stories to tell that can inspire and motivate others to take action. And to work with us.

Because when the right people buy from you, they are really buying into your vision of a better life, business or world. They’re also trusting that you can deliver. So when you do, they’ll become passionate advocates for your cause.

That only works if you can effectively and skillfully communicate your message. In a real and compelling way.

So what's your message?

What clients are saying

My biggest gap was understanding how to put all our technical IP and everything we do into words that our target market can understand and connect with.

Anf helped me understand and define my target avatar really well. He drew out the key pain points and the key benefits that we can help them with.

The result is that most of our emails that go out have a 50%+ open rate, and equally high click-through rate.

I highly recommend Anf's copywriting service. He's been a great help to my business and really filled that messaging gap - the one thing that I couldn't do myself to get my business out in front of people.
Scott Gellatly
Scale My Empire
I wanted to find someone who understood our brand and our audience, and who could run with the process. That’s where Anf has been fantastic.

He quickly understood what we were trying to achieve with the blog, our voice, and continued to create quality content and helped us be more consistent.

Since we started working with Anf and his team our website traffic has been gradually increasing, we’ve been getting great feedback from people enjoying the content, and our content has been shared more than it used to be.
Meryl Johnston
Bean Ninjas
Short, sharp to the point yet displaying the depth of his know-how and How to when it comes to positioning yourself to full advantage; this is one of the best services I have found and used in my quest to improve the engagement folks have with me on LinkedIn.
Geoff Hetherington
Elite Business Institute
Anf easily saved me five or six hours of trying to figure out an email campaign on my own. Furthermore, that campaign got a 55.4% open rate!

I had reservations like everyone about hiring a copywriter.

Will they really understand what I'm trying to get at? Will they explain it to me in a way that I understand? Will their copy sound like me? Will they be worth the investment?

Anf knows his stuff, and he'll save you heaps of time and insecurity about what to do with your marketing. Hire him and find out how great he is.
Colleen Keith
Colleen Keith Design

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