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Do you feel like you’re spinning your wheels pushing out a tonne of content, spending money on FB ads, and still not seeing results? Worried about wasting time, and feel like you have a long list of tactics to increase traffic and leads, but not sure how to choose the best one to start with? These are all the signs of a lack of strategy.

I can show you a better way.


Content strategist, writer, speaker, podcaster

Hi, I’m Anfernee aka. Anf!

I help passionate, driven entrepreneurs to communicate their worth with clarity and conviction.


Because I believe in a world where quality education is available for all.

I also believe that each and every one of us has powerful stories to tell that can inspire and motivate others to take action. And to work with us.

Because when the right people buy from you, they are really buying into your vision of a better life, business or world. They’re also trusting that you can deliver. So when you do, they’ll become passionate advocates for your cause.

That only works if you can effectively and skillfully communicate your message. In a real and compelling way.

So what's your message?

What clients are saying

My biggest gap was understanding how to put all our technical IP and everything we do into words that our target market can understand and connect with.

Anf helped me understand and define my target avatar really well. He drew out the key pain points and the key benefits that we can help them with.

The result is that most of our emails that go out have a 50%+ open rate, and equally high click-through rate.

I highly recommend Anf's copywriting service. He's been a great help to my business and really filled that messaging gap - the one thing that I couldn't do myself to get my business out in front of people.
Scott Gellatly
Scale My Empire
I wanted to find someone who understood our brand and our audience, and who could run with the process. That’s where Anf has been fantastic.

He quickly understood what we were trying to achieve with the blog, our voice, and continued to create quality content and helped us be more consistent.

Since we started working with Anf and his team our website traffic has been gradually increasing, we’ve been getting great feedback from people enjoying the content, and our content has been shared more than it used to be.
Meryl Johnston
Bean Ninjas
Short, sharp to the point yet displaying the depth of his know-how and How to when it comes to positioning yourself to full advantage; this is one of the best services I have found and used in my quest to improve the engagement folks have with me on LinkedIn.
Geoff Hetherington
Elite Business Institute
Anf easily saved me five or six hours of trying to figure out an email campaign on my own. Furthermore, that campaign got a 55.4% open rate!

I had reservations like everyone about hiring a copywriter.

Will they really understand what I'm trying to get at? Will they explain it to me in a way that I understand? Will their copy sound like me? Will they be worth the investment?

Anf knows his stuff, and he'll save you heaps of time and insecurity about what to do with your marketing. Hire him and find out how great he is.
Colleen Keith
Colleen Keith Design

Featured Posts

How I paid off $18K of personal debt in less than a year

How I paid off $18K of personal debt in less than a yearAuthentic Marketer is a reader-supported publication. To receive new updates and support my work, consider becoming a paid subscriber.Disclaimer: Anything you read here should not be taken as financial advice. I’m not a financial advisor. The strategies and principles we’ll look at are things that have worked for me and may or may not work for you. Please research and consult a certified financial expert if you want personalized advice. It was November 2018, and I owed $18,000 to a debt collector.After a recommendation from a mate, I picked up the book Barefoot Investor by Australian personal finance educator Scott Pape. After reading the book, my wife and I put our “Barefoot plan” in place. Our money management plan involved dividing our income into three separate ‘buckets’:a Blow Bucket, for everyday bills, the odd extravagance, and some additional money to handle unexpected costs.a Mojo Bucket, to provide some ‘safety money,’ anda Grow Bucket, to build long-term wealth and total financial security.Here’s how we allocated our income (at the time):I also set some personal money rules for myself:1. Always have 6-12 months of emergency fund cash.2. Put 12.5% away for debt reduction (this will become my investment fund once I clear all my debts)3. Invest in learning, experiences, and giving back. As a sole proprietor, my income had fluctuated since the pandemic hit, but I managed to cover my rent and put away money each month towards clearing off my personal loan debt. This debt started as a $30K personal loan for some educational training programs that I took (which ended with a one-week event in Maui) and has been following me since 2009 (eleven years!).So it was approaching Xmas Dec 2018, and I called up the debt collector and negotiated 50% off the total amount owing. (Shout out to Ramit Sethi for his great debt negotiation tip!). Fast forward five months, and in May 2021, I paid off the last $9k of my $18K debt. As you can imagine, at the ripe age of 42, I felt a great weight off my shoulder and was positive about the future. I also had the best month in terms of sales for my business that year.The important takeaway from this experience: You’re never too old to improve your personal financial situation – but you’ve got to learn from trustworthy people. In my next newsletter, I’ll look at the problem with financial advice, and how we as a society got into the mess we’re currently in. I’ll also share some principles and strategies for saving, investing, and achieving financial freedom from credible sources. Anfernee ChansamoothWhat’s new this week1/ New blog post: 7 Skillful Examples of Long Form Content2/ Coming soon… Notion + AI = magic! Join me in the alpha waitlist!3/  I’m currently writing this from Suvarnabhumi Airport, Bangkok. C and I had a 24-hour stopover here and we’re literally waiting for our plane to Phuket. We’ve got a week’s vacation before heading back to Danang.Cindy & Anf on Instagram: “Thank you Bangkok for a 1-day stopover adventure. 🙏 #Bangkok #Th…Cindy & Anf shared a post on Instagram: “Thank you Bangkok for a 1-day stopover adventure. 🙏 #Bangkok #Thailand #foodporn #travelcouple”. Follow their account to see 293 p…www.instagram.comPublish on beehiiv

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