Building brand “ME”

Authentic Marketer is a reader-supported publication. To receive new updates and support my work, consider becoming a paid subscriber.


Building brand “ME.”

I recently caught up with my brother from another mother, George Siosi Samuels. G and I go way back. We first met in 2014 while working as community managers at a national coworking company. 

After a lengthy catch-up on career, life, and relationships, in typical George fashion, he asked if I’d be up for testing something with him on our Zoom call. Curious, I said, “let’s do it.” 

For the next 60 minutes, George took me through a personal brand strategy session with a twist. He asked me to give him my results for various personality tests like Myers-Briggs and DISC. As well as my results for alternative profiling systems like Human Design, Wealth Dynamics, and Enneagram.

Finally, he asked me for my Chinese Zodiac and Western zodiac details, including my north node (something I taught G about after attending I learned about it at a retreat with my wife last year) and midheaven (something he’d shown me only a week earlier).

G explained to me that he believed that he may have found a way to:

Tie all these different profiling systems together, and Then develop a 1-page personal brand strategy based on the accumulated data. This would solve the problem of having results for all these different tests and astrology readings but not having a quick and easy way to use them effectively for personal branding.

 I liked where he was headed with this.

All he had to do was feed my data into ChatGPT and then type in a series of prompts (questions) that he’d developed specifically to guide the AI to give us my personal brand strategy. 

For context, George is a master at building and leveraging his personal brand for amazing career and financial opportunities. 

So combining his decades’ worth of personal branding expertise with the cutting-edge potential of ChatGPT was just brilliant.

George was able to help me clarify exactly what I need to do to achieve the career and financial success I desire over the next decade. 

Here’s a snapshot of the 1-page personal brand strategy that ChatGPT created for me with G’s guidance:

(we made the assumption that I’d be interested in working in the emerging tech space)

Now, this looks pretty epic, doesn’t it? I sure think so. 

The interesting thing is that I’m already doing a lot of these things. So this confirms that I’m headed in the right direction and should keep going. 

George also reminded me that I have so much to offer, and I just need to tap into larger organizations that are already in flow and use my skills and experience to help them create more flow. This is the quickest path to success for me. 

I already gave G a shoutout on Twitter, but I wanted to say “thanks George, your awesome!” again here (in case he’s reading). 

Following my session with G, I re-took the Myers-Briggs test, and my result came out as an introverted INFP-A (Mediator). This differed from the extroverted “ENFP-A” I’d given G previously! That meant there was a strong possibility that a few things might need to be changed for my personal brand strategy, taking into account my now introverted tendencies. 

So I ran an update in ChatGPT and asked what types of businesses might be ideal for someone with my traits and interests. Here’s what ChatGPT came back with:

I also asked it to write down my ideal role based on my traits and interests. Here’s what ChatGPT came back with:

My ideal role

Visionary Creator! Wow, I like the sound of that!

Now that I know what I want, my next step is to find it (or create/manifest it).

Want your own personal brand strategy session with George? Get in touch with him and tell him I sent you.  


Podcast Guesting for Small Business Growth: A Comprehensive Outreach Guide

As a small business owner, you always look for new ways to reach your target audience. You’ve probably considered online ads and social media, but have you considered podcast outreach?

Podcasts are a great way to connect with potential customers and build relationships.

By the end of this guide, you’ll learn how to find relevant shows, how to craft a winning pitch and get accepted as a guest by podcast hosts, and what to do once you’re featured to get the most out of your podcast appearance.

Ready to start reaching more customers through podcasts?

Read the guide.


1/ Listen: How To Stop Settling For Mediocrity By Betting On Yourself – The ME Bet podcast

How can you stop getting sucked into the hustle culture and get clear on what you really want out of life?

I’m excited to share that I recently appeared on The ME Bet podcast with host Erica, where we talked about How To Stop Settling For Mediocrity By Betting On Yourself. Here are some of the things we discussed:

The dangers of getting caught up in hustle culture and how to stay focused on what truly matters in life.How to live a more inspired life by taking full responsibility for your own destiny.The business challenge that taught me the most about myself and how I overcame it.The accomplishment that I’m most proud of and what success feels like to me.Tips for preventing burnout and maintaining a healthy work-life balance.

I had a great time talking with Erica and sharing my insights on these important topics. If you’re interested in learning more, be sure to check out my guest appearance on The ME Bet podcast!

2/ Watch: Mission: Impossible – The Biggest Stunt in Cinema History (Tom Cruise)

Watch an extended behind the scenes look at the biggest stunt in cinema history. #MissionImpossible- Dead Reckoning is in theatres July 2023.

3/ Read: The secret to biz dev in Fractional

In this post, Fractional CMO and community leader, John Arms shares the secret to business development. He’s talking to other fractional CXOs, but this lesson applies to everyone in business, I reckon.

This is not the answer ANYONE wants to hear. People want to hear there is a magic CRM. Or a social media strategy. Or an email list. Or some magical elevator speech. Or just the right pitch deck. Or a website where all of the hiring businesses stockpile their demand for Fractional talent. One day I hope to have some of that right here at Voyageur U. But it’s not here yet. Even when that day comes, the secret to business development would remain the same.


I believe you should spend extravagantly on the things you love, and cut costs mercilessly on the things you don’t

To design your Rich Life — one that fits you like a handmade glove — use my free guide below…

— Ramit Sethi (@ramit)
Mar 7, 2023


Your spiky point of view is what separates you from everyone else.

The convergence of your experience, skills, personality, instincts, and intuition.

The factors that have molded you into the person you are today.

— Wes Kao 🏛 (@wes_kao)
Oct 16, 2021

Every new marketing hire at @ahrefs has to spend the first 2 months working in Customer Support, before they get their first marketing assignment.

It’s hard to be an effective marketer if you don’t know both your product and customers in and out.

— Tim Soulo 🇺🇦 (@timsoulo)
Feb 21, 2023

okay so AI can literally read our minds now.

a team from osaka was able to reconstruct visual images from mri scan data using stable diffusion.

first row is the image presented to the test subject, second row is the reconstructed image from mri data.


— Siqi Chen (@blader)
Mar 3, 2023



Are you tired of using the same old lead generation approaches as everyone else and not seeing the results you want?

Introducing Scoreapp, the smarter way to generate higher converting leads.

Scoreapp uses quiz funnel marketing to attract relevant warm leads, gather insightful data, and ultimately increase sales.

And the best part? Scoreapp makes it super quick and easy to set up a new quiz in a matter of minutes by using one of their ready-to-launch templates.

🔎 Recommended Newsletter

Want to learn how some cool entrepreneurs made their first $500/month and get some inspiration? Check this out. (Heads up – my story will be featured in the next issue!)

My First $500/month

Your weekly dose of tips, tricks and stories of how successful entrepreneurs made their first $500/month online. Seasoned indie hackers and beginners welcome.



My belief is that building a personal brand is more important than ever in today’s digital age. It can help you stand out from the crowd, build trust and credibility, open up new career opportunities, and give you greater flexibility and control over how you live your life. 

Have you got a clear personal brand strategy for the next 5 to 10 years? Let me know.

Anfernee Chansamooth

PS. – Did you get value from this newsletter? If yes, then please:

Forward it to someone else who might find it useful too.Consider supporting my work and becoming a paid subscriber.Reply and tell me what you liked about today’s newsletter, and/or ask a question that I can answer in a future newsletter (I’m always looking for ways to help my readers and topics to explore).

Leave a Reply

Your email address will not be published. Required fields are marked *

Generated by Feedzy