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✏️ ON MY MIND
I recently had a meeting with a client about marketing strategy. This person helps people buy homes, and they’ve been securing fantastic deals for their clients.
Homeowners are raving about the company in their Google reviews, boasting praises such as:
“We are so pleased with his service and are really loving our dream home.”
“We found his services to be invaluable & would not hesitate in recommending him.”
“We could not have secured our perfect home without him.”
During our conversation, my client admitted that the fear of judgement from their peers and connections had kept them from posting anything on Linkedin for months.
I was shocked. It always surprises me to hear when competent and credible people like my client feel self-doubt when it comes to putting themselves out there.
Now I’m one to talk! I’ve struggled with self-confidence in recent times, and I still have to push myself just a little bit more every day to stay focused on putting my work out there and becoming the best version of myself.
As someone who has always been fascinated by the potential of technology to make our lives easier, I was naturally drawn to the world of AI.
Recently, I’ve been learning about ChatGPT and other AI tools, and I’ve been blown away by their capabilities and the potential they have to transform the way we work.
But despite my excitement about this new area of study, I was also incredibly nervous about sharing what I’d been learning. I worried that others would see me as a “ChatGPT expert” and that I wouldn’t live up to their expectations. I also worried that my lack of experience would be exposed, and that others would see me as a fraud.
I was reminded of three principles:
One of the best ways to learn something is to teach it.
When you teach someone else, you have to think deeply about what you know and how you can explain it in a way that makes sense to someone else. This level of deep thinking and reflection is incredibly valuable, as it helps you internalize your own knowledge and understanding.
Most new subjects have a lot more beginners than people who are experienced with it.
This means that there is a huge audience of people who are eager to learn about new technologies and tools, but who are intimidated by the perceived level of expertise required to do so.
The best time to teach something is right after you have learned it yourself.
Have you ever been put on the spot when someone asked, “how do you do that?” and found yourself at a loss because even though it seems so simple to you now after doing it for years, explaining the fundamentals is trickier than expected?
So when you are still in the learning phase, you have a unique perspective on the subject. You know what it’s like to be a beginner, and you can share your own experiences and insights in a way that others will find relatable and accessible.
So around Xmas time, I decided to take the leap and share what I’d been learning about ChatGPT and AI tools. This has led to some really interesting opportunities, and I’ve even had the chance to collaborate with some incredible people.
Yesterday, I hosted a ChatGPT mini-workshop that got positive reviews.
That’s turned into a new digital training product to help folks who want to learn how to use ChatGPT to write blog posts, social media posts & newsletters.
So if you’re nervous about putting yourself out there and sharing what you know, I encourage you to give it a go. You just might be pleasantly surprised with the response you get!
Oh, remember that client I was helping? During our consulting session, we worked on a Linkedin poll together. Our goal was to conduct some market research for his company tagline. He posted it during our call, and what do you know – It got over 20 responses and a few helpful comments in the process. (Way to go Vipul! 👏)
Building your self-confidence and putting yourself out there is an essential part of developing your personal brand as an entrepreneur. It’s often easier said than done, but if you take small steps and focus on providing real value to others, you’ll be surprised by how much your self-confidence will grow.
Keep going, and don’t forget to enjoy the process!
Good luck! 💪🏽
🔨🧰 MARKETING TIP
How NOT to use Linkedin
This week’s tip comes courtesy of Mike Allton in a blog post he wrote titled “How not to use LinkedIn: Cold Calling and Emailing“.
Consider though if I were to simply pick up your business card from the pile at one of these networking meetings and then call you a day later and ask you for your business. Would you be impressed? Would you give me the time of day? Or would you dismiss me as a cold calling prospector. Unless I had one hell of a sales pitch, you might politely bring the phone call to an end (or perhaps not politely at all).
Unfortunately, I am seeing many, many people using LinkedIn in exactly that wrong way. Just because I accept your connection on LinkedIn doesn’t mean I’m ready to give you my business, yet I now daily receive LinkedIn messages, emails and phone calls exactly to that affect.
👍 3 THINGS THAT CAUGHT MY ATTENTION
1/ Read: Google Search’s guidance about AI-generated content
Is AI content (like stuff created by ChatGPT) against Google Search’s guidelines? This has been the question on a lot of people’s minds recently.
I’m glad to say that what I shared on my blog a month ago is still spot on.
Here’s the official answer from Google:
Appropriate use of AI or automation is not against our guidelines. This means that it is not used to generate content primarily to manipulate search rankings, which is against our spam policies.
Why doesn’t Google Search ban AI content?
Automation has long been used in publishing to create useful content. AI can assist with and generate useful content in exciting new ways.
HERE’S A GOOGLE-APPROVED CHECKLIST FOR CREATING QUALITY CONTENT USING AI:
Make sure content is useful and valuable to readers. Prioritize quality over quantity (1 quality article is better than 10 thin articles). Ensure content meets E.E.A.T criteria (Expertise, Experience, Authority, Trust). Back up claims with authoritative sources.Use AI as a tool, not a substitute for writing skillsCreate fewer, well-researched, and structured pieces for higher SEO ranking.
Now hopefully all the fear-mongering and inaccurate suggestions to “avoid using AI tools like ChatGPT because Google will penalize your content” will stop. (If you hear anyone saying that, point them to this article)
2/ Listen: 7 reasons why your podcast listeners aren’t becoming your clients.
A seven-step checklist to make sure that you clear the path for your ideal clients to effectively learn about your offer and decide to purchase it.
3/ Watch: How To Start a YouTube Channel – Beginner’s Guide to YouTube
💸 WEALTH BUILDING TIP
My advice to first-time info product creators:
1. Start with a very small product.
2. Choose a topic you know well that will almost write itself. Avoid doing research.
3. Timebox production to 2 weeks.
4. Charge $10.
5. Promote it!
All the lessons are in #5. Best of luck!
— Daniel Vassallo (@dvassallo)
Jul 26, 2020
🐦 COOL TWEETS OF THE WEEK
Environment is so important to accomplishing your goals
You can make it easier on yourself just by tweaking a few things (like eating better by not buying crap at the grocery store)
— Cathryn (@cathrynlavery)
Feb 5, 2023
Major leak!! 🚨
Microsoft integrates ChatGPT in Bing.
This looks crazy!
See all the SCREENSHOTS in this thread 🧵👇
— Thomas Sorheim (@ThomasSorheim)
Feb 4, 2023
🎉 Introducing Paper Website, my next tiny project!
📖 Start a tiny website from your notebook
✍️ Write your website/blog using pen & paper
🤳 Take a photo of your page to turn it into a live website
🚀 So excited to launch this! paperwebsite.com
— Ben Stokes (Tiny Projects💡) (@tinyprojectsdev)
Nov 10, 2021
🔧 TOOL OF THE WEEK
Book Like a Boss
Want a better way for people to schedule calls with you so that you can control your schedule and make time for your personal life?
Let me in on a little secret…
Book Like A Boss (BLAB) enables my clients, partners, and collaborators to schedule appointments without me needing to play email ping-pong with them.
It’s super easy for them to reschedule, and to get reminders. I’m also able to receive payments for my strategy sessions, consulting, and workshops using this tool.
Here’s what one of my consulting services pages looks like:
I’ve also tested tools like Calendly and this one beats it hands down.
🤔 PARTING THOUGHTS
I’m thinking about sharing my journey on how I went from knowing nada about ChatGPT to launching a digital product in my next newsletter. Would that be something you’d be interested in reading? Let me know.
PS. – Did you get value from this newsletter? If yes, then please:
Forward it to someone else who might find it useful too.Consider supporting my work and becoming a paid subscriber.Reply and tell me what you liked about today’s newsletter, and/or ask a question that I can answer in a future newsletter (I’m always looking for ways to help my readers and topics to explore).