shorten the time to value

Authentic Marketer is a reader-supported publication. To receive new updates and support my work, consider becoming a paid subscriber.


How long does it take your clients to get value after buying your service?

Imagine this… you’ve just booked into an Airbnb for your upcoming weekend getaway.

Immediately after you make the booking, you receive a digital welcome kit from the host.

Inside, you find a free coffee voucher for their favourite local cafe, a curated list of nearby attractions, and exclusive recommendations for hidden gems in the area.

The host has thoughtfully shortened the time to value by providing you with an unforgettable experience right from the start, right?

I first heard of this “shorten the time to value” concept from the world of software companies (SaaS).

It’s why when you sign up for a new software tool, you’re able to log in to it with your Facebook, Twitter or Linkedin account instead of having to input your name, email address, etc.

In the case of Meta’s new Twitter competitor app, Threads, all you had to do was use your existing Instagram account to create a new Threads account and log in. The experience is super quick and seamless.

How might the idea of “shortening the time to value” be applied to accounting firms? Here are three ways:

1️⃣ Access to Client Portal: Set up an automated system that grants new clients immediate access to a secure client portal where they can find important docs and communicate with the firm.

2️⃣ Financial Snapshot: Automatically generate a personalized financial snapshot or summary report for the new client. Highlight key improvement areas.

3️⃣ Resource Library: Grant new clients instant access to a curated resource library or knowledge base. All are designed to help them level up their business.

Something to ponder – What’s one way you can reduce the time to value for your clients?

(This newsletter was drafted with the help of GPT-4 and edited by yours truly.)


Top 3 reasons why book & product launches fail

“If you build it, they will come.”

Kevin Costner’s iconic line from Field of Dreams might be magical in the movies, but it’s the worst advice for any real-world product launch.

🚫 Let’s dive into the top 3 reasons why book and product launches often stumble:

Fear of Failure & Self-Doubt: We’ve all been there – the nagging uncertainty about our work’s worthiness. It can lead to hesitancy and inaction when it comes to promoting our creations, keeping them hidden from the world’s eyes. (for some of us, we get cursed by unfinished projects)

Poor Launch Strategy: Launching without a clear plan is like sailing without a map. Without defined goals and a well-organized strategy, your launch efforts may fall short, and valuable opportunities could be missed.

Lack of Virality: Virality isn’t just a buzzword; it’s a vital ingredient for successful launches. Not building in elements encouraging sharing and promoting word-of-mouth can limit your reach to a narrow audience.

BONUS CONTENT: Let’s make your next launch a grand slam! 💥

Want to learn from a successful book launch? I’ve got you covered. I’ve put together a comprehensive campaign breakdown, including a video walk-through and a book launch checklist. It’s exclusive for premium subscribers – you can access it at the bottom of this email 👇


1/ Read: 8 Psychology-Backed Tips for Welcome Emails

Are you making the most of your welcome emails?

2/ Read: Find epic biz growth opportunities in seconds (chatGPT prompt)

Getting some amazing feedback on this one 😮

— Rob Lennon 🗯 | AI Whisperer (@thatroblennon)
Jul 13, 2023

View the prompt here.

3/ Watch: Jrue & Lauren Holiday win the Muhammad Ali Sports Humanitarian Award | 2023 ESPYS

What an incredible couple and a powerful story of their own struggle whilst growing a family, and then their motivation to put $5 million of their own salaries towards uplifting other humans through their fund.

Watch as recipients, Jrue Holiday of the Milwaukee Bucks & Lauren Holiday of the USWNT, are awarded the Muhammad Ali Sports Humanitarian Award for their support of Black-owned small businesses and nonprofits.



I don’t pay much attention to my investment portfolio, but I watch my meaning portfolio like a hawk

A meaning portfolio is your collection of “meaning assets” – the reasons you get out of bed in the morning

— Tiago Forte (@fortelabs)
Jul 11, 2023



Are you tired of spending hours writing podcast show notes or paying someone else to do it for you?

Say hi to Castmagic – the AI-driven tool that will revolutionize your podcasting process! Say goodbye to tedious manual work and hello to effortless show notes creation.

Simply upload your MP3, and Castmagic will generate comprehensive show notes, episode titles, tweet threads, LinkedIn posts, and more.


Book Launch & Marketing Checklist

📚 Launch your next digital product with confidence! 🚀

Learn from the successful book launch of Nicolas Cole and get your hands on this comprehensive guide. Scroll down 👇

Just want to say Thank You for everyone who has grabbed a copy of The Art & Business of Ghostwriting today.

This is my 11th book.

And I’m just getting started… http

— Nicolas Cole 🚢 (@Nicolascole77)
Jul 18, 2023

This 9-min video + checklist has got you covered, from pre-launch teasers to lead capture strategies.

Watch the 9-min video breakdown of Nicolas’ campaign now:

Subscribe to Authentic Marketer Plus to read the rest.

Become a paying subscriber of Authentic Marketer Plus to get access to this post and other subscriber-only content.

A subscription gets you:

Subscriber-only posts and full archive Get invited to member-only zoom events Monthly Ask Me Anything (AMA) – submit your question & I’ll respond via member-only podcast episode

Leave a Reply

Your email address will not be published. Required fields are marked *

Generated by Feedzy