You’re Not Too Late for the Party

You’re Not Too Late for the Party: 3 Reasons Why You Should Keep Creating & Sharing Content

Authentic Marketer is a reader-supported publication. To receive new updates and support my work, consider becoming a paid subscriber.

Do you feel like you’re too late when it comes to talking about your industry/niche or launching a new project?

Well, you’re not – there’s always room for another voice, and your perspective could be just what someone needs to see things in a new light.

Here are three reasons you should keep creating content, even if it feels like everyone else is already doing it:

1. You have a unique perspective.

The content doesn’t have to be different, because YOU are different.


— Anfernee Chansamooth (@anferneec)
Nov 5, 2022

Who you are and the experiences you’ve had in your life set you apart from everyone else, and that’s something you can bring to your content and audience. There are plenty of people out there who will appreciate hearing your perspective on things.

I used to worry about this – what could I possibly say about marketing, making money online, or personal growth that hasn’t already been said? (Can you hear the imposter syndrome kicking in?)

Then I learned that the intersection of those three passions and my experiences with each makes my voice unique. And that’s what people are interested in hearing about.

Naval shares some great thoughts about this, so check out his podcast on this topic sometime.

2. Sometimes, people need a different voice to act.

I’ve been following the recent drama with the Brooklyn Nets, a U.S. National Basketball Association (NBA) team. They recently fired their coach Steve Nash and last week promoted their assistant coach to the head coach position.

What’s interesting is that league commentators and reporters often say things like, “the team just needs a different voice in the locker room.

In other words, the players need someone new to say the same message so that they will finally listen.

Maybe you’ve experienced this? Like when someone close to you says the same thing repeatedly, and you tune out. But then another friend or colleague suggests the same thing, and you’re all ears?

It’s not that the message wasn’t good enough, it’s that sometimes we need to hear it from a different voice before it sinks in.

The same applies to prospective customers; maybe the voice they need to hear is yours.

3. You never know who you’ll reach with your content.

I’m currently on day 48 of a 100-day challenge. The goal is to post daily on Twitter.

I’ll be real with you, looking at my Twitter stats for the last 30 days makes me feel like I’m somehow failing. Look at that downward trending graph for followers and all the down arrows!

But then I have moments that remind me that some really cool people I respect are paying attention. Like this comment from the amazing Bek Lambert:

I’ve also experienced similar moments online where total strangers have responded to content I’ve shared, and even after a decade of doing this, it still surprises me. I really appreciate it when people take the time to respond to something I’ve put out there.

Like when this stranger (and a whole bunch of others) commented on an article on my site that I wrote titled “Should I join BNI?

Or that other time back in 2013 when I shared this post on my Facebook business page (note: I updated the page name recently):

This led to a person I’d met at an in-person event not long before the post went live messaging me to ask about my coaching services.

Soon afterward, we chatted over the phone, and after our call, Annie became a coaching client.

Now here’s what I know: if I hadn’t been consistent with posting content online, the chances of these encounters happening would be slim to none.

Final thoughts

So keep creating and sharing content, even if you feel like you’re too late to the party.

You never know who you’ll reach or how your unique perspective could change someone’s business or, indeed, their life.

Do you have a question about this newsletter or a challenge you’re working through? Hit reply and let me know. I love hearing from readers!

Anfernee Chansamooth

PS. – Did you get value from this newsletter? If yes, then please:

Forward it to someone else who might find it useful too.Consider supporting my work and becoming a paid subscriber.

What’s new this week

1/ Published a new article: What are Lead Magnets, and how do you use them to grow your business? (with 11 real-life B2B examples)

and got some positive feedback on it. (thanks, James!)

2/ Helped my wife Cindy produce some epic pillar content for her Love Your Rebel project: How To Be Healthy: A Guide For Busy Women

3/ I’m looking for small businesses that use case studies for some research calls. No pitch, just need 15 mins to get some feedback on an idea that I’ve got to help them get the most out of their case studies. Know anyone who might be up for helping out? Please let me know (or forward this email to them).

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How I paid off $18K of personal debt in less than a year

How I paid off $18K of personal debt in less than a yearAuthentic Marketer is a reader-supported publication. To receive new updates and support my work, consider becoming a paid subscriber.Disclaimer: Anything you read here should not be taken as financial advice. I’m not a financial advisor. The strategies and principles we’ll look at are things that have worked for me and may or may not work for you. Please research and consult a certified financial expert if you want personalized advice. It was November 2018, and I owed $18,000 to a debt collector.After a recommendation from a mate, I picked up the book Barefoot Investor by Australian personal finance educator Scott Pape. After reading the book, my wife and I put our “Barefoot plan” in place. Our money management plan involved dividing our income into three separate ‘buckets’:a Blow Bucket, for everyday bills, the odd extravagance, and some additional money to handle unexpected costs.a Mojo Bucket, to provide some ‘safety money,’ anda Grow Bucket, to build long-term wealth and total financial security.Here’s how we allocated our income (at the time):I also set some personal money rules for myself:1. Always have 6-12 months of emergency fund cash.2. Put 12.5% away for debt reduction (this will become my investment fund once I clear all my debts)3. Invest in learning, experiences, and giving back. As a sole proprietor, my income had fluctuated since the pandemic hit, but I managed to cover my rent and put away money each month towards clearing off my personal loan debt. This debt started as a $30K personal loan for some educational training programs that I took (which ended with a one-week event in Maui) and has been following me since 2009 (eleven years!).So it was approaching Xmas Dec 2018, and I called up the debt collector and negotiated 50% off the total amount owing. (Shout out to Ramit Sethi for his great debt negotiation tip!). Fast forward five months, and in May 2021, I paid off the last $9k of my $18K debt. As you can imagine, at the ripe age of 42, I felt a great weight off my shoulder and was positive about the future. I also had the best month in terms of sales for my business that year.The important takeaway from this experience: You’re never too old to improve your personal financial situation – but you’ve got to learn from trustworthy people. In my next newsletter, I’ll look at the problem with financial advice, and how we as a society got into the mess we’re currently in. I’ll also share some principles and strategies for saving, investing, and achieving financial freedom from credible sources. Anfernee ChansamoothWhat’s new this week1/ New blog post: 7 Skillful Examples of Long Form Content2/ Coming soon… Notion + AI = magic! Join me in the alpha waitlist!3/  I’m currently writing this from Suvarnabhumi Airport, Bangkok. C and I had a 24-hour stopover here and we’re literally waiting for our plane to Phuket. We’ve got a week’s vacation before heading back to Danang.Cindy & Anf on Instagram: “Thank you Bangkok for a 1-day stopover adventure. 🙏 #Bangkok #Th…Cindy & Anf shared a post on Instagram: “Thank you Bangkok for a 1-day stopover adventure. 🙏 #Bangkok #Thailand #foodporn #travelcouple”. Follow their account to see 293 p…www.instagram.comPublish on beehiiv

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