Here’s where I’ll list different business models I come across online.
Breaking down the 7 streams of income that earned me $338,000 in revenue this past year:
— Jay Clouse (@jayclouse) January 7, 2023
47.73% – Memberships
15.65% – Sponsorship
10.99% – Services
10.08% – Royalties
9.41% – Digital Products
6.08% – Affiliates
0.07% – Patronage
A few thoughts and observations about each: 🧵

A bunch of people asked for a revenue breakdown so I'll share one:
— Katelyn Bourgoin 🧠 (@KateBour) August 18, 2023
I'm projected to do ~$511,000 CAD in 2023 sales in sales by the end of August (that's ~$377266 USD)
That number includes pending receivables for sponsorship sales, pre-sales for the next cohort of Un-ignorable… https://t.co/QLEQnU1De3
Here's a detailed #buildinpublic breakdown of my April revenue 📈@AmazonKDP: €1257 = $1325@Gumroad: $2369@Udemy: $442@skillshare: $120@draft2digital: $16@podia: $150@findawayvoices $250
— Arvid Kahl (@arvidkahl) May 1, 2022
Sponsors:
Newsletter: $800
Podcast: $1000
Total: $6472 in April 🤩
Details below pic.twitter.com/50jGlYuSYm
Template breakdown by sales and revenue. Yes, a template I made 1 year ago in half a day has generated $14k: cc @givemefoxes pic.twitter.com/ifa9Df8BZZ
— Marie Poulin (@mariepoulin) December 31, 2020
Starter Story revenue breakdown, and my thoughts on sponsors. pic.twitter.com/4p1TUnpvXg
— Pat Walls (@thepatwalls) August 27, 2019
And for the record, you have my revenue breakdown wrong:
— Daniel Vassallo (@dvassallo) November 25, 2021
$640K revenue:
– 39% twitter course
– 24% freelancing
– 21% aws book
– 9% small bets cohort
– 4% my financials
– 2% saas
– 1% woodworking
Last month my conversion service https://t.co/FWywAeWMlz trended on the @newsycombinator homepage.
— Olly (@helloitsolly) June 15, 2021
The post generated 40,000 site visits and £10,000 in revenue.
Here's a detailed breakdown of how it unfolded, analytics screen grabs, and lessons learned: https://t.co/Xu4H5JcuIU pic.twitter.com/crK8H1NEzG
LAUNCH UPDATE:
— Justin Welsh (@thejustinwelsh) December 21, 2020
After 4 days, the course launch has been really fun & successful.
→ Sales: $16,237
→ Hours spent creating: 8
→ Hours spent promoting: 14
→ Total hours: 22
→ Revenue per hour of work: $738
A more in-depth breakdown here: https://t.co/npzHqUj2RG
Open startups & @IndieHackers often share their revenue, but how much does running a bootstrapped SaaS cost?@TallyForms has:
— Marie (@MarieMartens) November 10, 2021
– 2 co-founders
– 13K users
– 1M pageviews/month
– 4K forms published/month
– $6K MRR
– $526 costs/month
Here's a breakdown of our monthly costs 🧵
JANUARY 2020 YOUTUBE INCOME REPORT https://t.co/8R9uIyT0o9
— Roberto Blake 🇺🇸🇵🇦 Creative Entrepreneur (@robertoblake) February 15, 2020
Breakdown of YouTube Ad Revenue (w/ proof)
Affiliate Marketing Revenue
Merchandise Sales Revenue
Sponsorship and Brand Deals
I don't have the numbers in front of me—something I'm personally improving on—but here's a rough breakdown of that $100K revenue achievement…
— Matt Ragland (@mattragland) March 11, 2022
Cohort Courses: $50K
Self-Guided: $30K
Coaching Upsells: $20K
Fwiw, I do ~ $15K year in YouTube sponsors and ad revenue.
My newsletter is about to earn over $10K in annual revenue.
— ⚡ Dylan Redekop || Newsletter Strategist 💙💛 (@growthcurrency) December 12, 2022
Here's how I did w/ a full-time job:
In those four years building her business, Jamila has created multiple income streams for @journeytolaunch.
— Sam DeBrule (@SamDeBrule) August 23, 2021
Here’s the breakdown of her 2020 revenue:
• Affiliate income – 42%
• Brand collaborations – 35%
• Products – 18%
• Speaking + Writing – 4%
• Sponsorships – 4%
All year, I've been publishing these monthly income reports and retrospectives.
— Monica Lent (@monicalent) August 2, 2021
July's is the first one where I out-earned my former salary as a tech lead/manager. Still working towards my 2021 goal of $10K in net profit, but right now I'm on track 🙂https://t.co/0CuGv3tnRm
$8,336/month = 6 figures per year
— DAN KOE (@thedankoe) May 22, 2022
That's the goal. Now deconstruct it:
– 84 sales of a $99 product
– 4 clients for a $2250 service
Now determine lever-moving tasks:
– 3 posts/day to build audience
– 10 DMs to those that engage
– 1 product promotion per day
Systemize that^
It's been ONE WEEK since launching the pre-sale of:
— Aprilynne Alter (@AprilynneAlter) December 16, 2022
The Beginner's Guide to YouTube: From Zero to Monetized 🎬
The results are in:
👀 Views: 568
🤝 Sales: 24
💸 Revenue: $2,646
Here's breakdown of how I approached this launch, what went well, and what I would do differently👇 pic.twitter.com/Ntc6jWdKxf
Been working on a financial model to figure out what it takes to build a million-dollar indie/creator business.
— Hazel Lim (@byhazellim) September 21, 2023
Highly recommend everyone do something like this.
It goes to show I am WAAAY off and need to course correct.
Business is a numbers game, right? pic.twitter.com/NwHdmgdKhq
My tiny business empire just crossed $8M in run-rate revenue.
— MATT GRAY (@matt_gray_) July 20, 2023
I run zero paid ads and operate at a 70%+ margin.
Here’s the exact breakdown of how we did it (so you can apply it today): pic.twitter.com/gv1JF1nXel
My newsletter is the backbone of my business.
— MATT GRAY (@matt_gray_) March 25, 2023
The weekly breakdown:
→ ~2,200 new subscribers
→ ~$45,000 in monthly revenue
Here's how it works:
My first income report as a creator/entrepreneur. How did the first half of 2021 go compared to 2020?
— Matt Ragland (@mattragland) August 24, 2021
Good news: revenue is up 40% on my biz!
Bad(ish) news: there's no salary to fall back on
So total revenue is down 45% – that's ok & here are 4 lessons about going solo 🧵
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