4 Reasons Podcasts are increasing in popularity

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First of all, a MASSIVE THANK YOU to Chris Davey for responding to my ask last week and upgrading to an annual Authentic Marketer Plus subscription!

Chris is the founder of Accountica – an accounting firm with a difference. Chris also has his own newsletter, so sign up to receive practical, actionable advice to grow your business. (random fact – Chris used to be a professional competitive eater, so you can ask him all about that if you connect with him 😉)

Now onto this week’s newsletter…


Have you ever considered using an expert podcast booking service to reach new audiences and grow your brand? If so, you’re certainly not alone.

As the popularity of podcasts continues to rise, many businesses have turned to expert podcast booking services to help them amplify their message and increase their reach.

Podcasts have become an increasingly popular tool for brand communication because of their effectiveness in building strong relationships with audiences. Here are some reasons why:

1. Authenticity and Trust:

Podcasts offer a unique opportunity for brands to demonstrate their authenticity and build trust with their audience.

Through audio, brands can tell their story in a more conversational and authentic way, sharing insights, opinions, and experiences that can help deepen the connection with their listeners.

2. Audience Engagement:

Podcasts are a highly engaging medium that encourages active listening and deep concentration.

When brands produce high-quality podcasts, they can create a loyal following of engaged listeners who are actively seeking out their content and are more likely to become customers.

3. Thought Leadership:

Podcasts can position brands as thought leaders in their industry by providing valuable insights and perspectives on relevant topics.

This can help to establish the brand’s credibility and authority, which can be especially important in industries where expertise is highly valued.

4. Brand Awareness:

Podcasts can also effectively increase brand awareness and reach new audiences.

By promoting the podcast through social media and other channels, brands can attract new listeners who may not have been familiar with their products or services before.

In my latest article, Why Expert Podcast Booking Services Are Crucial for Your Brand’s Growth, we dig into:

The power of podcasting

Statistics that demonstrate how podcasting can contribute to brand growth.

What expert podcast booking services do

4 scenarios where a business owner might benefit from hiring an expert podcast booking service

5 benefits of expert podcast booking services

Tips for choosing the right podcast booking service

Read the full article now.


1/ Read: Don’t Offer Free Audits To Prospective Clients (offer this instead)

Some consultants offer visitors to their websites free audits or assessments.

In theory, this should be a win/win.

In practice, it’s a lose/lose.

If you’re doing this, I strongly recommend you stop.

Richard Millington

2/ Watch: Live Fully Now – Alan Watts

And then when you get out into this famous world,
Comes the struggle for success in profession or business.
And again, there seems to be a ladder before you,
Something for which you’re reaching for all the time.
And then, suddenly, when you’re about 40 or 45 years old, in the middle of life,
You wake up one day and say “huh? I’ve arrived and, by Joe, I feel pretty much the same as I’ve always felt. In fact I’m not so sure that I don’t feel a little bit cheated.”

Because, you see, you were fooled.
You were always living for somewhere where you aren’t.

Alan Watts

An inspirational and profound speech about the illusionary ladder of success by the late philosopher Alan Watts.

3/ Watch: $50M in Mistakes: What Moz Founder Learned from Failure

Rand Fishkin, an internet entrepreneur, faced immense pressure to deliver exponential growth for his first venture, SEO Moz, which yielded $30 million in revenue in 2014. Despite the company’s success, the slow and steady growth was insufficient for investors. This, along with struggles to launch a new product, led to his departure as CEO and the company’s subsequent sell-off.

Rand’s story is yet another example of the problem with the venture capital model that I highlighted in my essay The hidden cost of fast growth.


This chart says it all. Buy and hold.
Here is a story that supports that. https://t.co/OqJFA4epw8

— Vittorio Rigato (@stoicmoneycoach)
Jun 27, 2023


Source: Amanda Natividad / Linkedin

How I built a $1M business on 2 hours a day.

This is the story of how I changed my life from a Starbucks: https://t.co/I7ic4YYAZa

— Pat Walls (@thepatwalls)
Jun 29, 2023


Better Proposals

Ever feel overwhelmed by the task of creating professional, winning proposals that impress your clients?

You’ve been pouring hours into crafting proposals, obsessing over every word and agonizing over the perfect design. It’s not just about getting it right, it’s about making it look good too. And it’s exhausting.

I’ve been there too – up late into the night, formatting and refining, all while wondering if there’s a better way. Because let’s face it, we’re not designers, we’re business owners. Our time should be spent doing what we do best, not fussing over proposals.

With Better Proposals, that’s a thing of the past. The software streamlines the entire process, helping you create stunning, professional proposals in minutes, not hours. Plus, you can easily track your proposals and get notified when your client opens, reads, or accepts your proposal.

Stop wasting time and start winning more clients with Better Proposals.


Tell the people you care about that you love them today. You never know how long they’ll be around.

Anfernee Chansamooth

PS. – Did you get value from this newsletter? If yes, then please:

Forward it to someone else who might find it useful too.

Consider supporting my work and becoming a paid subscriber.

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